6 Great Places To Promote Your CRM software?

6 Great Places To Promote Your CRM software...

1. Use B2B software review sites

B2B review platforms such as Finances Salesforce Online Course operate in the same way as user review sites in the consumer market, for example TripAdvisor and Yelp! The B2B review sites are independent of software companies; they work on an affiliate marketing model, that is, for every lead or sale they give to a software company, the latter gives them a commission.

2. Offer guest posts to top sites that write about your niche

First, you need to look for websites that are relevant to CRM and SaaS products in general. These can be business, marketing, technology, or finance websites, or interest and professional groups in LinkedIn and other social media. Big sites like Time.com, HuffingtonPost, TechCrunch, Wired, and The New York Times offer guest posting for industry contributors. You should also explore small, niche sites like state or city news or trade news. Likewise, the sites need not be exactly about your niche, but their content should be relevant to your business. For instance, e-commerce sites such as eBay and Shopify have blogs that are a perfect platform to talk about CRM. You can also focus on one awesome feature of your software and find an interest group that may need that feature. Say, you have a time tracker app. A LinkedIn group of lawyers, accountants, or freelance service providers can be a good match.

3. Write useful content on your blog

One good way to build reputation as an industry thought maker is to run your own blog, where you publish your thoughts. I’ve seen many CRM vendors that think blog marketing is talking about their software updates or company events, which is sad because those posts should go into a news and events section of their website. To be an effective marketing medium your blog should talk about specific topics. In your case, issues, tips, news, trends, events, etc. connected to CRM or SaaS business in general. Write topical, not promotional articles, and you can reap these rewards:

Additional SEO because search engines love topical content

Bonus exposure to other channels when media, peers, researchers, or students use one of your blog posts as an online reference i:e goes to salesforce online training Bangalore.

Project thought leadership as readers take your word as a professional or business person, not a marketer

4. Use alliance marketing with parallel companies

Here’s an under tapped channel in SaaS: alliance marketing. This strategy has been employed in consumer and B2B brick-and-mortar business. It’s the classic case of a flower shop promoting its line in a wedding cake shop and vice-versa. We’ve seen a lot of success in large enterprises using this strategy, too. Starbucks has partnered with Barnes and Nobles for in-house coffee corners and with Pepsico to distribute and sell a coffee-based Frappacino drink. Apple worked with Clearwell’s E-Discovery platform for the iPad. Why not explore this channel with a software company parallel to CRM, such as accounting, project management, or learning management? In many of my software reviews, I’ve sensed this potential every time I identified the CRM salesforce online course Bangalore software’s integration features. That’s one foot in the door of alliance marketing.

5. Consider using paid channels to advertise your product

Ads are effective to tell the word that you actually exist. It doesn’t drive as much engagement as organic media, but the goal here is to simply tell or remind your market that you’re around. You can choose four popular channels for paid ads:

Ad networks

Social media feeds

Paid content

Press release

6. Get in touch with B2B marketers and use their mailing lists

Here’s another potential lead channel for your CRM salesforce online course software: independent B2B marketers. These people are already selling marketing ideas to a large pool of business people and professionals who seek to expand their online business. Many of them have achieved celebrity status in their niches, like: Perry Marshall (Google and Facebook ads), Daniel Levis (direct response), John Jonas(outsourcing); and Yaro Starak (blog marketing). All B2B marketers have grown their mailing lists of small business owners and marketers, a gold mine of people who may need your CRM software.